Web Desk
A startup founder recently recounted his journey from generating ₹20 lakh in daily revenue to facing complete business shutdown, attributing the downfall to Amazon’s market strategies. The entrepreneur detailed how the e-commerce giant’s competitive practices, including deep discounting and preferential treatment of certain sellers, created an environment where small businesses struggled to sustain operations.
Challenges Faced by Small Businesses
The founder emphasized the difficulties in competing with Amazon’s vast resources and its ability to influence market dynamics. He pointed out that the lack of a level playing field often forces startups to either adapt unsustainable business models or exit the market entirely.
Call for Regulatory Oversight
This narrative underscores the need for regulatory frameworks that ensure fair competition, protecting the interests of small and medium enterprises in the rapidly evolving digital marketplace. Advocates suggest that policies promoting transparency and equitable treatment could mitigate such challenges.
