Web Desk
In the lead-up to the Maharashtra assembly elections, the slogan “Ek Hai Toh Safe Hai” (Together, we are safe) became a defining feature of the BJP-led Mahayuti alliance’s campaign. The slogan, introduced by Prime Minister Narendra Modi, targeted Congress and its allies for allegedly fostering divisions among social groups, such as Scheduled Castes (SC), Scheduled Tribes (ST), and Other Backward Classes (OBC). Modi emphasized that unity among these groups would thwart Congress’s “divisive” politics, urging voters to stay united for a safer and more developed future
The phrase appeared prominently in campaign ads and rallies, resonating with the BJP’s broader message of stability and progress under its governance. Critics, however, claimed that the BJP was playing on fears and further polarizing society. Opposition parties, including Congress and the Nationalist Congress Party (NCP), pushed back against the narrative, accusing the BJP of exploiting caste dynamics for electoral gain
Interestingly, the slogan marked a shift in BJP’s campaign strategy, leveraging unity as a counter to Congress’s alleged caste-based politics. The move was designed to consolidate support across diverse voter bases, particularly in a state as politically complex as Maharashtra
