
On October 12, 2024, Bollywood producer and actress Divya Khosla Kumar ignited controversy by accusing fellow actress Alia Bhatt of inflating box office numbers for her latest release, “Jigra.” In a strongly worded social media post, Khosla Kumar claimed that Bhatt had artificially boosted the film’s collections by purchasing tickets herself to create the illusion of success.
Khosla Kumar’s accusations sent shockwaves through the Bollywood community, with fans and industry insiders taking sides in the debate. She questioned the legitimacy of the “Jigra” box office figures and criticized the practice of inflating collections for personal gain. The post, which quickly went viral, also sparked a broader discussion on the ethics of marketing and financial transparency in the Indian film industry.
While Bhatt has not yet responded to the allegations, her fans have come out in support of her, defending the film’s success as genuine. This feud has added fuel to the ongoing discourse about the credibility of box office numbers in India, where financial reporting in the entertainment industry has often come under scrutiny.