Web Desk
Bollywood Actresses And Brand Endorsements: What Prega News’ Founder Revealed
The Indian celebrity endorsement landscape is constantly evolving, with brands seeking high-profile stars to promote their products. Recently, the founder of Prega News, a leading pregnancy test brand, made headlines with remarks about Bollywood actresses Anushka Sharma and Deepika Padukone.
Anushka Sharma’s Professionalism Wins Praise
According to the company’s founder, Anushka Sharma has been a delight to work with. He described her as “humble, professional, and without any starry tantrums.” Her reputation in the advertising world is solid, and her association with Prega News has resonated with audiences, making her a preferred choice for the brand.
Deepika Padukone’s Fee Too High For The Brand?
While Deepika Padukone is one of the most sought-after actresses in India, the Prega News founder revealed that her endorsement fee was beyond the company’s budget. He noted that while Deepika’s brand value is undeniable, not all companies can afford her price tag, which reportedly runs into crores for a single campaign.
The Business Side Of Celebrity Endorsements
Celebrity endorsements play a crucial role in brand positioning. However, companies must weigh the return on investment against the star’s fees. Brands like Prega News focus on authenticity and relatability, which is why Anushka Sharma’s image aligns well with their product.
