Web Desk
Bollywood superstar Aamir Khan has announced that he will not be selling the digital rights of his films while they are still running in theaters, in a move aimed at preserving the theatrical experience. Known for his strategic approach to filmmaking and marketing, Khan believes that releasing films on streaming platforms while they are still in cinemas dilutes the essence of watching movies on the big screen.
This decision comes at a time when the digital market for films is booming, with platforms like Netflix, Amazon Prime, and Disney+ vying for exclusive streaming rights to big-budget films. Khan’s stance is a marked departure from the current industry trend, where filmmakers often strike lucrative deals with streaming services to maximize revenue.
Khan’s focus on protecting the theatrical experience has been praised by many within the film industry, who argue that watching a film in a cinema offers an immersive experience that cannot be replicated at home. However, others have pointed out that his decision may limit the film’s reach, particularly among audiences who prefer streaming over traditional cinema.
